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Sales Tips
If you've decided to sell your home, chances
are you're caught up in a host of emotions. You may be looking forward
to moving up to a new dream house or facing the uncertainty of a major
move across country. You may be reluctant to leave your memories behind
or eager to start new adventures. Whatever turbulent feelings you're experiencing
right now, there are plenty of practical matters that need your attention.
Keep in mind the following considerations to help the whole process go
more smoothly.
It's a good idea to place your home on the
market as far in advance as possible of purchasing a new one. If you find
a new home first and then try to sell your present home, you may wind
up with two mortgages. If this does happen, ask your real estate agent
or banker about a bridge loan to help you make the double payments. Lenders
use the same criteria for offering bridge loans as they use for mortgages.
Should you qualify for a bridge loan, beware of the expense; during the
term of the loan you must continue to pay both mortgages. Shop around
for the best terms.
Keep in mind that when people move, sell
and buy, there usually is a domino effect. Closing and moving dates have
to be coordinated, and the more firmly everyone commits to a window of
dates and sticks to them, the better for all involved. Put all agreements
about dates in writing, and protect yourself by negotiating financial
penalties for failure to comply.
A home that's visually appealing and in
good condition will attract potential buyers driving down the street.
Use this checklist to view your property through an outsider's eyes.
- Are the lawn and shrubs well maintained?
- Are there cracks in the foundation or walkways?
- Does the driveway need resurfacing?
- Are the gutters, chimney and walls in good condition?
- Do the window casings, shutters, siding or doors need painting?
- Are garbage and debris stored out of sight?
- Are lawn mowers and hoses preperly stored?
- Is the garage door closed?
Strong curb appeal will lure potential buyers
inside, where you have to live up to their expectations. Fortunately,
there are plenty of easy improvements you can make to your home's interior
without spending a lot of money. Cleaning is No. 1. Your windows, floors
and bathroom tiles should sparkle. Make sure you have clean heating and
air conditioning filters. Shampoo dirty carpets, clean tubs and showers,
repair dripping faucets and oil squeaky doors. Keep your home neat, clean
and picked-up at all times. It may not seem fair, but a peek in the oven
may be the hallmark by which a buyer judges how well you have kept up
your home.
Remove unnecessary clutter from the garage,
basement, attic, closets and straighten stored items. Also remove any
items that might make a statement that would be offensive to others who
may not share your same views, beliefs or sense of humor. If your home
is crowded with too much furniture, consider putting some things into
storage. If a room needs a fresh coat of paint, use a neutral off-white.
Think, too, about how your home smells. You may be used to the smell of
a pet or cigarettes, but such odors can be a strong turn-off to others.
Be certain to remove valuables such as jewelry and other items from view.
It might be wise to put these items in a safe deposit box before showing
your home. Finally, set a mood for the buyer. Make your house homey with
live flowers and fresh guest towels in the bathroom. Place scented potpourri
around the house or, on the day you're expecting a potential buyer, pop
a batch of frozen cinnamon rolls into the oven for a welcoming aroma.
Remember, cosmetic changes do not have
to be expensive. In fact, costly home improvements do not necessarily
offer a good return on your investment when you sell. It's attention to
the basics-anything that says "this home has been carefully maintained"-that
will help you get the price you want.
Handling your own sale means you will be
responsible for placing ads, answering phones and showing your home to
strangers. What's more, buyers who know you are saving on an agent's commission
may offer less for your home, wiping out the financial incentive to do
it all yourself. You may decide an agent's commission is a bargain the
first time that a would-be buyer shows up unannounced at dinnertime. Also,
be aware that a real estate agent probably knows a lot more about the
business of selling a home than you do. Here are some of the advantages
professional agents offer:
- They will help you establish a fair asking price for your home.
- They will promote your home to other agents and list your property
in multiple listing services. A multiple listing service is a book or
computer database that all real estate agents who subscribe to the service
can access. Your home will get exposure to all those agents, one of
whom may have the perfect buyer.
- They will create, pay for and place advertising for you.
- They will schedule appointments to show your home to prospective
buyers even when you are not there.
- They can weed out buyers who will not qualify for a mortgage.
- They can refer you to sources for insurance, inspections, legal counsel
and financing.
- They will help you negotiate with the buyer.
- They can make suggestions to help make your home more attractive
to a potential buyer.
Naturally, you want to get top dollar for
your home. But, at the same time, you don't want to scare off potential
buyers with a price tag that's too high. Setting an artificially high
price may cause your property to languish on the market for months. Reducing
your asking price later on may lead buyers to wonder if there is something
wrong with your home. Here are some of the factors to consider in pricing
your home.
- Your location
- Economic conditions
- Supply and demand in the local housing market
- Seasonal influences
- Local schools
- Average home prices in the neighborhood
- Your home's extras -- pool, fireplace, central air, etc.
To determine the value of your home, you
probably will want the advice of a real estate agent or appraiser. Ask
an agent to prepare a market analysis for you, showing the recent selling
prices of three neighborhood properties comparable to your own. The agent
can help you adjust for the unique features of your own property.
Either you or your agent will want to quickly
weed out potential buyers who cannot really afford to purchase your home.
A number of factors will help determine whether or not you are wasting
your time negotiating a sale.
- The buyer's debt and credit history
- The buyer's current income and employment
- The buyer's cash position and availability of a down payment
- The length of time the buyer needs before closing on your home
- How interested the buyer appears to be in your home versus others
When selling your home-particularly if you
are selling on your own-it's a good idea to be represented by an attorney.
Look for an attorney with expertise in real estate transactions. When
a potential buyer puts an offer in writing and you accept it, the signed
acceptance becomes the sales contract. Your attorney will be present at
the actual closing to protect your interests and can assist you with the
following elements of a sales contract:
- The sale price
- What is included in the sale price -- draperies, carpeting, light
fixtures, heating oil, etc.
- The amount of the down payment
- The date of settlement and possession date
- Contingencies to the sale--inspections (e.g. structural, lead-based
paint, radon), required improvements, legal review of the contract by
the buyer's or seller's attorney, etc.
- The amount and length of the mortgage loan, interest rate and time
limits to secure the loan
- Determining which closing costs are to be paid by the buyer and which
by the seller
Selling a home can have a major impact on
your federal and state tax returns. Check with your tax consultant on
the factors that may affect taxes resulting from the sale of your home.
For example:
- Whether you purchased the home or acquired it by gift or inheritance
- Whether you used your home partly for business or rental
- Costs associated with selling your home
- Home improvements or additions, which may help to offset capital
gains
- The sale of your home. In certain cases you can exclude up to $250,000
in gain ($500,000 for married couples filing a joint return) on the
sale of property that was your principle residence for at least two
years. Generally, you can use this exclusion every two years.
You've successfully weathered the logistics of selling your current home,
and you're ready to move on to a new and exciting chapter in your life.
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